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“If a person is living out his Personal Legend, he knows everything he needs to know. There is only one thing that makes a dream impossible to achieve: the fear of failure.” — Paulo Coelho - The Alchemist
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The Story Behind the Name Artemis in the City

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Posted: Mon, Dec 10, 2012
By: Danielle Heard, MS, HHC
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People often ask me about the name of my company and why I chose Artemis. About 10 years ago I worked for someone who told me that a company name should reflect something personal and meaningful to you. At the time, he had a company which he had named Go Fat Free because he said he was always on a diet.

So when I began thinking of names for my company, I went through a long list of words trying to fit them together into a perfect name that would also be meaningful and convey the mission of my business.

I have always loved and related to the Greek goddess Artemis. I own various paintings and statues of Artemis and while living in New York City had an email address for myself which was Artemisinthecity@. After days of racking my brain for the perfect company name, and adamant that I did not want a company name with the word Wellness in it like thousands of others, my mother said, “I like Artemis in the City.”

At first I thought my mother was joking and I didn’t really take it very seriously. But then I thought about what my former boss and friend had said about company names. So I began working with the name and realized its great potential and symbolism and that it also represented something personal to me.

As I began visioning my company’s brand identity and logo, I knew that I wanted to create an icon that was memorable. The Greek goddess Artemis became my icon for my company. In Greek mythology, Artemis represents the wilderness (untamed and natural), the moon, healing, alleviating sufferings and is a protector of the sick, weak and the underdog. Artemis also represents youth, vigor, independence and strength. The cityscape signifies the unnatural and toxic. The color green was added to my logo to represent bringing health to the city, and the colorful vegetables that Artemis is holding represents helping people create good health through eating vibrant healthy natural foods. Together, these images represent healthy living in a toxic world and form the Artemis in the City logo.

My tagline “Food for the Untamed Soul” was then added. It stands for any type of food that feeds your soul not just food that a person eats, and untamed of course means natural or wild. Artemis in the City helps people find their way back to the very basic laws of nature, and supports them as they learn to choose 'Foods' that will feed their mind, body and soul.

My graphic artist unexpectedly made the Artemis icon look like me which is why the Artemis resembles me more than the goddess herself. And so that is the story behind my company name and logo. I hope you like it as much as I do.

I had someone ask me once why I made the buildings in my logo gray. She said they look like a prison. And so I thought to myself – job well done!

 

Artemis in the City Helps People Live Healthy in a Toxic World!

Thank you very much for reading my blog and please continue to visit often.

I wish you good health, happiness and love!

Danielle

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Privacy Policy | Disclaimer | © 2008-2019 Artemis in the City, LLC. All rights reserved.
Email: info@artemisinthecity.com | Phone: 903-759-0172 | United States
Artemis in the City and logo and Food for the Untamed Soul are trademarks of Artemis in the City, LLC.

Privacy Policy | Disclaimer | © 2008-2019 Artemis in the City, LLC. All rights reserved.
Email: info@artemisinthecity.com | Phone: 903-759-0172 | United States
Artemis in the City and logo and Food for the Untamed Soul are trademarks of Artemis in the City, LLC.

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